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Mile Post Consultants - Providing expertise in the following areas: |
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1. Marketing strategy |
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● Trade and consumer program planning and operation |
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2. Marketing research |
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● Product potential ● Product positioning
● Competitor research
● Destination image
● Air route survey
● Feasibility studies |
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3. Market analysis |
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● Based on market intelligence, analysis, trend interpretation and factors influencing the international travel market, destinations and products within it |
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4. Travel trade marketing |
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● Overseas familiarization trips by key planners
● Seminars / Workshops
● Sales calls to travel wholesalers & travel agents |
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5. Representation |
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● National, state, or regional tourist office representation in the Japanese market |
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6. Public relations |
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● Comprehensive public relations strategy & services: press kit creation, media selection consultation, organize & conduct overseas media tours, press release writing & distribution, monthly media newsletters, crisis management, press conferences, interviews, clipping service, image library for media, etc. |
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7. Event management & consumer promotions |
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● Trade shows, media gatherings, product launches, product and destination promotional events, tie-up promotional campaigns, dedicated phone lines, etc. |
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8. Other Services |
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● Copywriting (English and Japanese): editorial, advertising, PR
● Advertising concept creation, coordination & supervision
● Print, film & video production
● Product tracking studies
● Tour brand and product planning & development
● Travel industry personnel supply & executive search |
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