Services
Mile Post Consultants – Providing expertise in the following areas:
- 1. Consulting
Mile Post provide the advice on marketing strategy on both outbound and inbound tourism
- Trade and consumer program planning and operation
- Building the brand to meet with business and products for each clients.
- 2. Marketing research
- Product potential
- Product positioning
- Competitor research
- Destination image
- Air route survey
- Feasibility studies
- 3. Market analysis
Based on market intelligence, will provide the analysis and trend for both outbound and inbound tourism.
- Market intelligence and analysis
- Market analysis for destination and tourism products
- 4. Travel trade marketing
- Cooperation with National/ Regional Tourism Offices, Airlines, Cruise Lines, etc.
- Organize overseas familiarization trips
- Seminars / Workshops
- Strong network and relationship with travel wholesalers & travel agents
- New tour product development and sales promotion
- 5. Public relations
- Comprehensive public relations strategy & services: press kit creation, media selection consultation, organize & conduct overseas media tours, press release writing & distribution, monthly media newsletters, crisis management, press conferences, interviews, clipping service, image library for media, etc.
- 6. Event management & consumer promotions
- Trade shows, media gatherings, product launches, product and destination promotional events, tie-up promotional campaigns, dedicated phone lines, etc.
- 7. Representation
- National, state, or regional tourist representation in the Japanese market
- 8. Digital Services
- Internet website planning, designing, building, management and e-marketing planning, including social media
- 9. Services
- Copywriting (English and Japanese): editorial, advertising, PR
- Advertising concept creation, coordination & supervision
- Print, film & video production
- Product tracking studies
- Tour brand and product planning & development
- Travel industry personnel supply & executive search